Description

The New Beauty

A Modern Look at Beauty, Culture, and Fashion

In recent years, the beauty industry has undergone a remarkable transformation – one that has placed the individual at its very centre.

For decades, people, particularly women, were drawn into beauty through the pursuit of rigid ideals shaped by society. Today, the conversation has evolved. Brands and consumers alike are celebrating diversity, embracing authenticity, and redefining what it means to feel beautiful.

From makeup as a means of challenging gender norms, to hairstyling as a form of community expression, and skincare rituals as acts of self-care, beauty is being rediscovered as a personal statement – one that reflects who we are and what we value.

The New Beauty delves into this shift through historical, scientific, and journalistic lenses. Written by New York Times wellness and beauty writer Kari Molvar, this contemporary exploration goes beyond the surface to uncover how concepts such as wellness, feminism, and inclusivity are reshaping the very foundations of the beauty world.

Insightful and inspiring, this book offers both industry insiders and everyday readers a fresh understanding of an industry – and an idea – that is continually redefining itself.