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About The Rolex Legacy: The History of Rolex Through 120 Seminal and Rare Watches

Celebrate 120 years of Rolex with this definitive, decade-by-decade exploration of the brand’s legendary timepieces. Organized into 12 chapters, The Rolex Legacy traces the evolution of the company’s iconic watches, from the Oyster, Datejust, Submariner, and Daytona to the luxury Cellini and Masterpiece collections.

Featuring 120 meticulously photographed watches, the book showcases the diversity of models, cases, movements, dials, and bracelets. Rare and historically significant pieces – including the elusive Rolex Unicorn and the famed “Paul Newman” Daytona – are brought to life through archive material, ephemera, and specially commissioned photography.

Written by James Dowling, Europe’s leading Rolex dealer and renowned collector affectionately known as ‘Mr Rolex,’ this book combines expert insight with personal stories, revealing the craftsmanship, innovation, and legacy that have cemented Rolex’s place as the world’s most recognized and revered watch brand. A must-have for collectors, enthusiasts, and anyone fascinated by horology.